Why blog?

I think that blogging could easily be considered as a marketing artform.

A modern day artform that is quite relevant to practically any online business. A creative outlet that stimulates ample and recurring opportunity for your business to shine by means of expressing a personal and human side to your business, expressing the passion you feel for your business and being an efficiently articulate platform to create a positive first impression.

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My favourite free photo sources

When designing a website or brand, photos and illustrations are a must to create a lively, authentic and imaginative experience for the user or customer.

And there are amazing resources available for everyone.

Photographers have been making their artwork available online. And it is amazing what you can find for free. For our convenience, photo platforms have emerged compiling huge amounts of free stock images and offering them to the public along with tags, categories and related images. 

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New Brand & Web Design for M+H Private

A few months ago, James and Craig from M+H Private left their accounting careers to start their own Brisbane based firm. 

Soon after the decision was made, James asked if I could help with branding and web design. I was probably jumping up and down on the phone as I always get very excited when a new project comes my way. I love the design challenge and creating websites from scratch.

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3 easy ways to improve SEO for your Squarespace website

Traffic solves most problems.

And SEO helps driving traffic to your website. 

More traffic means that more people are finding and visiting your website. This results in more leads and eventually more customers.

Search is the number one driver of traffic to content web pages. The organic search is beating social media by an astounding 300%. This means that is it really important that search engines know about you and your services so that people find and visit you. 

In this part I will show you how to implement 3 of those tips specifically on your Squarespace website. 

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Squarespace Tip 3 | The font matters

In addition to colours and images, fonts play an important part in website design. 

In recent years the font choices for websites have expanded greatly. While web designers previously were restricted to 'web safe' fonts ensuring maximum compatibility between browsers and operating systems, we can choose from a vast selection of professional typefaces today. This has revolutionised the aesthetics of web design bringing the possibilities of print design onto the screen. 

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7 crucial SEO tips, how Google works and what Old McDonald has to do with it

The website is your business hub.

All marketing efforts are pointing to your online presence. You are advertising your services, selling products, connecting with customers and educating through blog posts.

The aim is to be found online. And ranking top for your keywords seems to be a desirable goal. 

SEO or Search Engine Optimisation seems to be the answer to be found on the internet. SEO is definitely important, but takes time and consistent effort to succeed.

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New Brand & Web Design for HH Wealth Creation

When prospective clients ask how long the design project will take, initially I would have said 3-4 weeks. I felt as though from my end I could easily finish a project within 2 weeks. That is given the client provides the content and input necessary to guarantee the project to be successful for both sides.

This time it happened.

I designed a logo, launched the website and sent business cards off for printing for HH Wealth Creation with a two week time frame. Yay :)

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How to share your Instagram posts with your Facebook friends in 1 click

Do you want to keep your Facebook friends up-to-date with your Instagram posts?

Preparing one post twice to make sure your Facebook friends get to see your Instagram news can get tedious after a while.

Luckily, there is an elegant and easy solution for you.  

Once it is set up, every post on Instagram is one click away to appear on your Facebook page. This is how it is done. 

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6 tips on how to build an effective Instagram profile for small businesses

With more than 40 Million photos shared, Instagram tells stories from all over the world. Big and small businesses, brands and individuals, celebrities, CEOs, designers and store owners all are creating stunning look books to share with their followers, build relationships and promote their businesses.

There are endless opportunities to share your photos on Instagram, find and connect with people and eventually grow your business. So enter the world of stories, tell yours, reach out and engage! 

Here are 6 strategies that can help you build an effective Instagram presence for your business.

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5 simple ways to make your homepage more effective

Business websites have a reason and a mission. They are there to help you achieve your business goals, not just to look good. They have to be effective.

Psychology is the study of the human mind and its functions. And since the interaction with a website is predominantly a cognitive action, it is a great starting point. So, how can we design the website "brain friendly"? What leads to more subscribes, increases sales and invites more people to book online?

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Keep going and have fun

I have been a bit stuck recently. 

I struggle finding my way through this seemingly infinite number of little and big tasks on my plate. When I worked in an office, they were not that noticeable. They were taking care of by a team. This time they are all mine: emails, blogging, templates, calendars, branding, websites, marketing, SEO, accounts, taxes, quotes, sales pitches, outreach, etc.

It is sometimes hard not to give up.

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How to create horizontal tabs in Squarespace

Last week one of my clients asked me to implement horizontal tabs on one of the pages in her Squarespace website. I looked into this before and could not really find anything about it. 

I wasn't luckier this time either. 

I tried to find alternatives and hoped my client would like the way they looked and worked. I implemented an accordion, anchor links within the page and as a third option I just arranged all the information in one, long page. Neither solution was not really what my client had in mind and also didn't look really nice or worked well on phones.

So I went back - and got lucky: For some reason I played around with a Menu Block and realised that they offer clickable items across the top to display categories like dinner or drinks.

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An easy way to make your Google account stronger

It is easier than you think for someone to get hold of your Google password and then access your account. It can happen when you use the same password for multiple accounts, if you download software or if you click on links within email messages.

Once someone gains access to your email account, they can go through your messages, find your contacts, send and delete messages and reset passwords and maybe even obtain access to shopping or bank accounts. 

It is therefore worth is to protect your Google account twice: with your password and your phone using a code or mobile app. 

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